Franquemont was founded in 2023 by Svetlana Willems. While expecting her third child and renovating her 18th-century canal house in Amsterdam, she discovered a profound passion for textiles, spending countless hours sourcing exquisite fabrics and wallpapers. When importing a beautiful batik from a family-run shop in Jakarta and she realised that her passion for historic textiles could become something more meaningful. 

With nearly a decade of experience in the corporate world, including strategic roles at Dutch multinational Philips, Svetlana brought a wealth of international perspective to her next chapter. She has lived in London, Paris, Brussels and Amsterdam, and holds a degree in European Policy from the London School of Economics. Earlier in her career, she also worked at the European Commission.

To build Franquemont, Svetlana enrolled in a textile design course at Central Saint Martins and was mentored by Emma Mawston, former Head of Design at Liberty Fabrics. Together, they developed the brand’s first Heritage Collection, rooted in the belief that the world’s historic textile traditions deserve to be preserved and reimagined for today’s interiors.

For press enquiries, please email franquemont@re-agency.com